British Hotel Auctions Wedding on Ebay
When the British government designated April 29, the date of the Royal Wedding, as a national holiday, a large conference planned for a Best Western hotel in Britian was rescheduled. Rather than have their event space and numerous guest rooms sit empty on the new holiday, the staff decided to host their own royal wedding and to auction it off on ebay. They created a package for 50 guests that included cocktails, dinner, an evening dessert buffet, music and dancing, and a guest room for the bride and groom.
The auction was posted four weeks before the wedding date and ran for three days. During that time, 27 couples expressed an interest, many calling for information, and several visiting the hotel. The winning couple paid 1,999 pounds (about $3,200 U.S.) for a package valued at 4,000 pounds. The winning couple had met on-line and this seemed like the perfect way to begin their marriage.
Congratulations to the happy couple and to the hotel for creating a unique marketing idea. The auction received press coverage all over Britain, publicity that might have otherwise cost a small fortune.
The auction was posted four weeks before the wedding date and ran for three days. During that time, 27 couples expressed an interest, many calling for information, and several visiting the hotel. The winning couple paid 1,999 pounds (about $3,200 U.S.) for a package valued at 4,000 pounds. The winning couple had met on-line and this seemed like the perfect way to begin their marriage.
Congratulations to the happy couple and to the hotel for creating a unique marketing idea. The auction received press coverage all over Britain, publicity that might have otherwise cost a small fortune.
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