Four Reasons Not to Become an Independent Meeting Planner
Today's article is by guest blogger Lori Gershaw. In August 2010 I blogged about the realities of becoming an event planner in general. Lori shares specifically about the realities of becoming a meeting planner.
Four Reasons not to Become an Independent Meeting Planner
The new catalogue from
your local adult education center came in the mail today. You open it up and
find a course on how to become an Independent Meeting Planner. “Wow! That
sounds glamorous! I think I’ll give that a try!” Before you jump in with both
feet, here are some things to consider.
- Paperwork, yuck! Once you open the doors to your new
business, there’ll be all sorts of paperwork to fill out… and it never
ends! Local, state and federal governments want to know about you, there’s
insurance to get, bank accounts to open, all sorts of boring, time
consuming details. Consult with professionals about what you will need to
do to start a new business because that’s what you’re doing… starting a
new business.
- Sales and Marketing. You THOUGHT you were going to be
planning glamorous meetings on the paradise island of Kauai, but what
you’re really going to be doing is cold calling, networking, and writing
proposals (all right from the luxury of a corner of your family room). You
can figure that you’ll be spending a large amount of your time doing sales
and marketing rather than meeting planning. So I hope you enjoy it! And if
you think that’s only for a while until things get going, well, think
again! You must never stop doing sales and marketing, you must always
continue to get new clients in order to keep your business going.
- Glamorous, Glamorous, Glamorous! If I had a dime for
every interview I had with a young, eager, newbie meeting planner who told
me the reason they wanted to do meeting planning was because it was
glamorous. Well, it’s NOT! Even when you’re actually lucky enough to be
planning a meeting on that paradise island. Meeting planning can be as
complex as negotiating multi-million dollar hotel contracts and as tedious
as stuffing bags until 3:00 am. It can be stressful, thankless,
deadline-driven, back-breaking work. Long hours without a break…I’m
exhausted just thinking about it! (Okay, I have to admit, I’ve been
fortunate enough to stay in some of the most spectacular resorts… and
meeting planning has afforded me the opportunity to travel to many places
I never would have dreamed of going on my own, but I just want you to
know, it takes a LOT of work to get there.)
- The Devil’s in the Details. If you’re not
detail-oriented, forget it! You must be organized in order to keep it all
straight. And you’ve got to be able to multi-task. You would be surprised
to learn everything that goes into each step of the planning, and if you
haven’t paved the way for every little detail, it will show.
I don’t mean to
discourage you. (Well, yes I do.) I just want you to be prepared and go into
this with your eyes wide open. And if you do, it can be a very satisfying,
rewarding career. I wish you lots of luck and much success!
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