Are You the Victim of Behavioral Target Marketing?
Have you spent time on the Internet searching for resources for your reunion, party, wedding, or another event and then found your e-mail in-box filled with spam from companies offering you everything from the perfect location to the perfect dress to sunglasses for your outdoor event? If so, you are the victim of behavioral target marketing. Behavioral advertising – the practice of tracking someone’s online activities to deliver targeted advertising – can raise potential privacy issues. When you visit commercial web sites, those sites may place a "cookie" on your computer. A "cookie" is a small bit of information placed on your computer's hard drive that can later be read back by the business who placed it there. This is useful because the browser "remembers" bits of specific information, such as your choices when filling out a form or survey. Some cookies are temporary; others are permanent and you must remove them from your computer when you delet...