Trade Show Participants: Are Your Employees Helping or Hurting You?
This is the season for trade shows - business expos, health fairs, wedding shows, technology expos, home and remodeling shows, home and garden shows and more. Some shows occur only one day while others occur several days, often over a weekend. Business owners pay big bucks for a booth space, hoping to attract new customers and raise awareness of their products or services. The strategy can backfire, however, if the people working in the booth do not represent the business well.