Royal Engagement Boosts British Economy
When Prince William proposed to Kate Middleton in October he created a marketing frenzy that is having a huge impact on the British economy. Designers and manufacturers of commerative items are rushing to get their merchandise into stores before the April 29 wedding. Travel agents, airlines, car rentals, hotels and restaurants are all gearing up for the influx of royal guests and celebrity watchers. Media sales are booming, everything from newspapers and magazines to DVDs. All want those exclusive interviews and photos that lead to increased revenue.
The bride-to-be has become a fashion icon to be emulated, like her late mother-in-law Princess Diana. Copies of the dresses and gowns she wears fly off the racks. Discounted copies are even bigger sellers.
Even Kate Middleton's parents are benefitting. Sales at the mail order business they own, Party Pieces (www.partypieces.co.uk), have increased dramatically in recent months.
Now, if we had an American equivalent of a royal couple, the U.S. economy might also receive a needed boost. Unfortunatley, the Obama girls are a bit young.
The bride-to-be has become a fashion icon to be emulated, like her late mother-in-law Princess Diana. Copies of the dresses and gowns she wears fly off the racks. Discounted copies are even bigger sellers.
Even Kate Middleton's parents are benefitting. Sales at the mail order business they own, Party Pieces (www.partypieces.co.uk), have increased dramatically in recent months.
Now, if we had an American equivalent of a royal couple, the U.S. economy might also receive a needed boost. Unfortunatley, the Obama girls are a bit young.
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