Event Planning and the Current Economic Woes
The recent downturn in the economy will have an affect on event planning and on the business of merchants who depend on special events for their livlihood. People still get married, have parties and business events no matter what the economy, but many scale back on the size of the event and on spending in general. As we have seen in past economic downturns, they will choose a less expensive location, less expensive food, and cut back on serving alcohol (a budget breaker at most events). Unfortunately, they may also eliminate the “luxury” services that can add to the uniqueness of an event. What can we as vendors do to keep clients coming through the door? First, look at your customer service. If it isn’t top notch, customers will either choose one of your competitors or they will forgo your service entirely. You need to add value in some way that makes you stand out from your competitors. In recent months we have seen vendors who arrived late, who had a poor attitude, and those who ...